Color Essential Care
A population health platform designed to make cardiometabolic and cancer screenings and care more accessible.
Post-pandemic preventive care.
During the COVID-19 pandemic, Color built the technology and logistics infrastructure to support large-scale testing across the U.S. The challenge post-pandemic was how to apply this proven model to other pressing healthcare needs. Through conversations with customers, we identified a major gap: timely access to screenings and preventive care for high-risk individuals—especially in cardiometabolic disease and cancer, two of the most costly conditions for employers and health systems.
Color Essential Care was developed to bridge this gap. By combining at-home screenings, telehealth, and care navigation, the solution enables employers and public health organizations to proactively manage population health and drive early detection and intervention.
A scalable model for distributed preventive care.
I led the incubation of Color Essential Care, driving the 0→1 development of the cardiometabolic screening program and laying the groundwork for Color’s virtual cancer clinic. This involved product development across software, logistics, telehealth, fulfillment, and kitting. I worked closely with brand and kitting teams to design a best-in-class at-home screening experience, focusing on ease of use and engagement, which are critical for driving high participation in preventive care programs. I also collaborated with the GTM team to develop engagement strategies and campaigns to drive high adoption and engagement in enterprise and union populations.
Real world outcomes.
Expanded Color’s business beyond pandemic-era testing, establishing new growth areas in cardiometabolic and cancer prevention.
Supported major public health initiatives, including a partnership with the American Cancer Society to provide free colon cancer screening in rural communities, which was featured by the White House.
Drove high engagement and positive health outcomes, proving that accessible, at-home screening can close gaps in preventive care for at-risk populations. See Color's case study here.