Hi 👋 I'm Arfa, a | | .

  • I'm currently the founder of Cofactors Labs, a creative studio that partners with ambitious organizations to incubate products and initiatives at the forefront of tech and social impact.

  • I also co-founded Chorus, a health technology company solving for life's health inflection points.

Things I've helped build:

  • Cancer Copilot

    An AI copilot to reduce time to diagnosis for cancer patients. Featured in Fast Company's '8 Next Big Technologies in Health and winner of Newsweek AI Impact Award.

  • TRACE

    As a Tech Policy Fellow at the Aspen Institute, I developed TRACE -- a framework for monitoring health AI tools.

  • Caria

    The first app and modern brand for women's midlife health. The first clinical trial studying its efficacy. Featured by Forbes, The Wall Street Journal, Fast Company, and Apple.

  • LookBack

    The first virtual reality therapy for people living with dementia. Featured in BBC, Reuters, WIRED, and in the book VRx: How Virtual Therapeutics will Revolutionize Medicine.

  • Essential Care

    A health kit to do your essential health screenings from home.

  • COVID Response

    Scaling Color's pandemic response that helped deliver tests and treatments to millions of patients, leading to Color being recoginized as Fast Co's most innovative companies in 2022.

Some creative projects and experiments I've worked on:

  • A creative experiment using AI to democratize art.

  • Caria

    I designed the Caria brand to be a modern refresh for women's midlife health and longevity.

  • Health AI Roundup

    Designed identity of a publication exploring AI advancements in health.

  • Mobile Africa

    Created the identity for a documentary about tech innovation in Africa.

  • Rhodes Trust

    I served as an advisor on the Rhodes Trust rebrand by Lambie-Nairn.