Hi, I’m Arfa - a founder, designer, and product leader based in SF.
I like operating at the intersection of technology, design, and impact.
I’m an avid generalist with a focus on health and emerging tech (AI, VR, AR).
What I do
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I lead teams developing high-impact products for early cancer detection and prevention, and for providing access to live-saving treatments for infectious diseases.
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We’re reimagining menopause care with AI-driven personalization and evidence-based interventions.
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In my free time I like building and tinkering on projects related to art, AI, civic tech, and more. You can check out some of these projects below.
Some things I’ve built
An AI art translator that decodes high-brow artspeak into plain, fun language to make art accessible to all.
Try it here and follow @art_decoder.
Art Decoder
An AI platform to identify and manage symptoms of menopause with evidence-based interventions.
Try it here.
Caria
A faster and easier way to report car break-ins in San Francisco using AI.
Check it out here.
Snap Report
A VR platform to help people with dementia re-live old memories and improve their mental health.
Learn more about it here.
LookBack
A few places I’ve been featured
Forbes - Meet 8 Female Founders Disrupting The $600 Billion Menopause Market
Apple - Arfa Rehman, CEO and co-founder of Caria, educates on an overlooked segment of society
The Standard - London's most influential people in Technology: AR/VR
Apple - Giving menopause a makeover
BBC - How virtual reality is helping people with dementia
Wired - For people with dementia, VR can be life-changing
TechCrunch - Disrupt SF Product Showcase
I’d love to connect! Reach out to me here.